carneo is the new customer media concept of the German butcher trade. The underlying communi-cation strategy is based on a content-driven modern communication, so-called "content marketing", which conveys brand and product information of the butcher trade not about advertising, but about valuable, editorial content, in form of articles, stories, recipes, pictures, Videos etc.

carneo, the butcher's customer magazine, is published monthly. The magazine depicts the butchery trade and its products in an appealing and aesthetic way, informs, entertains and convinces. An individualization of the magzines can be done with high-quality metal stickers in medal optics with the company logo and, if necessary, contact details that are glued to the booklet.
pplemented by the children's magazine carnelino, which can be distributed as an informative and image-promoting giveaway to the small butchery customers aged 6 to 10 years. It appears 2 times a year and conveys the theme of meat enjoyment and nutrition in a child-friendly way.

Both magazines are part of a broad multimedia concept from print and online media that is used exclusively by member companies of the Fleischer Verband for customer information.

carneo - the customer magazine of the German butchery 

• Frequency: 12x a year, 28-32 pages
• Customization with logo stickers of the butchery
• Information about butchery and its products, recipes, other topics: nutrition, health, food lifestyle, trends u.v.m.

carnelino - The children's magazine of the German butchery

• Publication: 2-4 x per year, 16 pages in poster format,
• for small butchery customers (6-10 years), with
• child-friendly tips on nutrition with meat, puzzles, games and fun, large posters with little "carnivores"