The leading international trade fair for the meat industry
IFFA – The No. 1 for the meat industry – opened its doors again from 4 to 9 May 2019. As the sector’s foremost innovation platform, IFFA once again brought together all players from the industry, retail trade and butcher's trade in Frankfurt am Main. Thanks to its clear focus, the world’s leading trade fair for the sector is unrivalled: everything revolves around the most valuable of all foodstuffs – meat.
IFFA 2019 – where tradition meets high tech
For six days, IFFA – The No. 1 for the meat industry – showed how the sector can get fit for the future. From the smart meat factory, packaging trends and food safety, via clean labelling, to the growing expectations on meat quality, IFFA exhibitors provided answers to the demands of the meat-processing industry and the butchers’ trade. And this against the background of an excellent investment climate.
Messe Frankfurt CEO Wolfgang Marzin about successful IFFA 2019
How was the IFFA? 3 questions to...
Klaus Schröter, Chairman of the German Mechanical Engineering Association (VDMA) for foodstuffs and packaging, and of the IFFA Advisory Board
1) What experience has particularly impressed you during the 2019 IFFA?
The best thing about it was that we have found a fine new home in Exhibition Hall 12, which was very much appreciated by our customers. Along with excellent meetings and new business which we concluded, we were also able to celebrate our seventieth anniversary. We are very satisfied with the 2019 IFFA.
2) What do you wish for the industry?
I wish to see continued good demand for our machinery and would like to continue exporting to all countries without barriers as far as possible. For free trade ensures jobs and affluence.
3) What is the first thing you are going to do after the fair?
At the weekend I am going to relax with my family, in order next week to follow up all our leads with new zest.
Herbert Dohrmann, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV)
1) Which experience has impressed you during the IFFA?
That is not so easy to say: the 2019 IFFA was in many respects a superlative fair. I was particularly struck by the victory celebrations for the International Young Butchers' Association, which took place with us on Sunday in Hall 12. So much self-confidence and optimism, combined with openness and a friendly collaboration between colleagues across borders and language barriers – that was really wonderful.
2) What do you wish for the industry?
A spirit of enquiry, courage and self-confidence, openness to new ideas and the ability to identify opportunities in challenges. And always, of course, good business.
3) What is the first thing you are going to do after the fair?
I shall be glad to return to my business with plenty of new ideas in my luggage. Once there, I shall start by thanking all the people who have foregone a visit to the IFFA, in order in my absence to keep going on my behalf. Then we shall consider how to put our new ideas into practice.
95% of all visitors were very satisfied with the presence of relevant companies.
70 years of IFFA – a magnet for the meat industry
The origins of IFFA go back to 1949 when, as part of a conference of the Butchers' Association of the US Zone in Frankfurt am Main, an accompanying butchers' exhibition was organised. Messe- und Ausstellungs-GmbH of Frankfurt am Main was commissioned to hold it.
Read more about the growth of IFFA over the last decadesPictures of IFFA
Numerous events reveal the latest trends of the sector
Expert lectures, live demonstrations, product competitions and Discovery Tours – the IFFA programme of events communicates specialist knowledge, inspires through best-practice examples and presents the latest consumer trends and technical solutions.
To the events
