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Man holding burger in his hands

New: Alternative proteins and plant-based meat alternatives

Alternative proteins and plant-based meat alternatives are more than just a trend. On the contrary: the market for vegetarian and vegan products is booming with double-digit growth rates.

IFFA has always represented all process stages of the meat industry, from processing and packaging to sales. Very similar processes and technologies also apply to products made from alternative proteins. Many of the exhibiting companies are already successfully active in this segment.

These new product areas include e.g.:

  • Production and processing of plant-based products
  • Process technology for in-vitro meat
  • Incredients and spices

New target groups

Man holding burger in his hands

With this portfolio expansion, exciting new products will be shown and intelligent applications discussed. In addition to established food manufacturers, new industry players, young start-ups, representatives from research and investors are explicitly addressed to exchange ideas about meat alternatives.

Real added value

Logo BalPro

IFFA's new cooperation partner for the process technology of meat alternatives is the Association for Alternative Protein Sources, BALPro. Together with BALPro, IFFA offers all trade fair participants real added value - from expert advice to the organisation of interesting supporting programme events on the subject of alternative proteins.

More information about BALPro

“We are very pleased to be collaborating with Messe Frankfurt for IFFA 2022. This will enable us to demonstrate and make more accessible the full potential of alternative sources of protein the conventional meat industry.”

Fabio Ziemßen

Extend the focus

Logo GoodFood Institute Europe

New strategic partner of IFFA is the Good Food Institute Europe. GFI Europe will present itself as part of the IFFA Factory, where production processes are shown in live demonstrations. In addition, the institute will enrich the lecture programme and topical guided tours with its expertise and, thus, offer IFFA participants from the food industry an informative added value.

“The fact that IFFA has chosen to make alternative proteins a key part of their agenda demonstrates the growing importance of the plant-based and cultivated meat sector. We are excited to be partnering with IFFA and supporting the conventional meat industry in developing delicious and sustainable products.”