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Between digitalisation and new food trends: the top themes at IFFA 2022

26 Oct 2021

2022 is IFFA year ̶ the industry is looking forward with great anticipation to its most important meeting place to discuss innovations on the top themes of automation, digitalisation, food safety, sustainability, food trends and individualisation.

The requirements for the production of meat and meat alternatives are high: food safety, lack of skilled workers, cost efficiency, transparency in the supply chain, climate protection and a huge variety of products coupled with new customer needs are some of the major challenges of the coming years. The industry will be showing solutions to meet these challenges at IFFA  ̶  Technology for Meat and Alternative Proteins  ̶  in Frankfurt am Main from 14 to 19 May 2022.

Automation and digitalisation everywhere
Automation continues to be one of the top issues in the meat and protein industry: modern robotic solutions coupled with artificial intelligence play an important role in optimising processes and at the same time increasing yield, flexibility and food safety. Food safety is paramount and innovative solutions in hygienic design are therefore the focus of IFFA.

By recording and intelligently linking all data, production can be monitored in real time and possible malfunctions in the operation can be detected immediately. Digitalisation, another top theme at IFFA 2022, offers new possibilities for transparency and traceability in the supply chain as well as quality management. The next step into the future is the Data-Driven Factory: the flow of data in both directions between production and the point of sale enables completely new product and marketing ideas.

In the focus of consumer behaviour: alternative proteins and sustainable quality

High on the agenda of IFFA is climate-neutral production – a goal set by the EU in the Green Deal by 2050. What further developments are to increase energy and resource efficiency? What concepts can be used to counter food waste? How can packaging material be reduced without reducing quality? The exhibitors and the offerings at IFFA 2022 will provide answers to all aspects of sustainability.

Consumer behaviour has changed - the variety of products is continuously increasing. Flexitarians are turning to products made from alternative proteins in addition to meat and do not want to give up familiar dietary patterns there. Industry and trade are reacting to this food trend with a variety of meat alternatives. IFFA 2022 will therefore showcase both the process technology of meat and of alternative protein – containing plant-based products or cultured meat.

The coronavirus pandemic also has an influence on consumer behaviour. This is where the trade can score with its high-quality food. Innovative butchers set themselves apart from the mass-produced goods with an individual and regional product range. With the individualisation of their range, also a top theme at IFFA, they are responding to the customers' need for unmistakable taste and top quality.

Further information on the top themes of IFFA: http://iffa.com/top-themes

Monitoring the plant in real time increases safety. (Copyright: Messe Frankfurt)
Monitoring the plant in real time increases safety. (Copyright: Messe Frankfurt)

IFFA
Technology for Meat and Alternative Proteins

14 to 19 May 2022
Frankfurt am Main

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Information about all trade fairs in the Food Technologies Division of Messe Frankfurt can be found at

www.food-technologies.messefrankfurt.com

Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

Press photograph copyright

All of the photos on this website are protected by copyright. All rights of usage and exploitation are held by Messe Frankfurt GmbH. These photos may be used free of charge for reporting on the event in question and/or on Messe Frankfurt. We would ask you to provide us with a specimen copy of any print media published, and to notify us of use in electronic media (internet). All photos must include the source citation “Messe Frankfurt GmbH / Name of photographer”. No changes are permitted beyond modification to suit the required format. Any other use, particularly usage of a commercial nature, requires the prior written consent of Messe Frankfurt GmbH.