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Status: Exhibitors of IFFA 2025
CRYOVAC® Branded Pouches: Redefining Packaging for Meat & Alternative Proteins
CRYOVAC® Branded Pouches: Redefining Packaging for Meat & Alternative Proteins
Description
Innovative Packaging for a Changing Market
CRYOVAC® branded pouches are designed to elevate your meat and alternative protein products, offering unmatched versatility, performance, and shelf appeal. Whether you’re packaging fresh cuts, plant-based proteins, or ready-to-eat products, our pouches deliver superior protection and showcase your brand with high-impact visuals.
Engineered with advanced materials and sustainable solutions, our printed pouches help you meet the evolving demands of processors, retailers, and eco-conscious consumers.
Your Challenges, Our Solutions
In the dynamic meat and alternative proteins market, your packaging needs to work harder than ever—protecting products, reducing environmental impact, and standing out on the shelf. Here’s how CRYOVAC® branded pouches tackle these challenges head-on:
1. Protect Product Integrity
· The Challenge: Packaging must safeguard delicate products like fresh meats and alternative proteins from spoilage, contamination, and damage during transport and storage. This is critical for maintaining customer trust and reducing waste.
· Our Solution:
o High-barrier materials provide an exceptional shield against oxygen, moisture, and contaminants, preserving freshness, flavour, and texture.
o Advanced seals ensure leak-proof protection, minimizing hygiene risks and reducing the likelihood of product returns or recalls.
o Custom options like puncture-resistant films protect even the toughest products from damage.
2. Minimize Environmental Impact
· The Challenge: Processors and brands are under pressure to reduce their environmental footprint without sacrificing performance, shelf life, or cost efficiency.
· Our Solution:
o Recycle-ready* pouches are designed and manufactured in line with European sustainability standards including OPRL and CEFLEX
o Mono-material, multi-layer structures use less material than traditional rigid packaging offering a lightweight solution that reduces overall plastic use.
o Extended shelf life prevents food waste, enabling processors and retailers to align with eco-conscious consumer demands.
* The degree of recyclability depends on the specific product configuration or components intended for recycling and the scope and availability of appropriate local recycling facilities.
3. Maximize Shelf Appeal
· The Challenge: With growing competition in both traditional meat and plant-based protein markets, products need to stand out and reflect brand values at first glance.
· Our Solution:
o Cutting-edge digital and flexographic print technologies bring your brand to life with vibrant colors, high-definition imagery, and premium finishes that grab attention.
o Customizable designs ensure your packaging tells your brand story, highlighting key attributes like sustainability, product benefits, or ethical sourcing.
o Our range of premium pack finishes creates a polished, professional appearance for retail shelves.
4. Optimize Operational Efficiency
· The Challenge: Packaging operations face tight margins, fluctuating demand, and the need for quick turnarounds—all while managing diverse product SKUs.
· Our Solution:
o Our printed pouches are designed for compatibility with various filling and sealing equipment, ensuring smooth integration into your production line.
o Flexible pouch formats allow for easy handling of different product sizes, shapes, and configurations.
o Digital print allows you to order in line with product demand, even for the lowest volume SKUs. Helping reducing your levels of obsolete stock and packaging waste
5. Adapt to Consumer Trends
· The Challenge: Consumers expect more from packaging, including clear sustainability messaging, convenience features, and transparency about product origins.
· Our Solution:
o Options for resealable closures, easy-open features, and clear windows add convenience and enhance user experience.
o Custom printed packaging allows you to create an emotional connection with customers by telling your brand story on the pack, highlighting elements such as sustainability efforts, certifications, and product benefits.
Explore Our Pouch Range
CRYOVAC® branded pouches offer a wide variety of options to meet the specific needs of the meat and alternative proteins market, here is an overview of our most popular pouch options:
Stand-Up Pouches
· Designed For: Plant-based protein products, marinated meats, and ready-to-eat items.
· Benefits:
o Excellent shelf presence with a stable base for upright display.
o High-impact print capabilities for vibrant branding and consumer messaging.
o Flexible options for resealable closures, maintaining product freshness while enhancing convenience.
o Ideal for premium products that demand attention in retail environments.
Vacuum Seal 3-Side Seal Pouches
· Designed For: Fresh cuts of meat, processed proteins, and portion-controlled products.
· Benefits:
o Leak-proof construction ensures hygiene and product integrity during transit and storage.
o Superior barrier protection extends shelf life by locking out oxygen and moisture.
o Space-efficient, flat design reduces packaging material while maximizing storage capacity.
o Crystal-clear materials showcase the product, reassuring consumers of quality and freshness.
Each pouch type is available with advanced printing capabilities, enabling you to showcase your brand’s unique identity with vibrant graphics and engaging messaging.
