For microwave, oven & co.
Hectic days and stressful everyday life - anyone who wants or needs to prepare meals quickly likes to reach for ready meals that can be heated fast in the microwave, oven or pot. Even if the focus is on saving time, consumers keep an eye on the ingredients list, as health-related information on the packaging influences the buying decision. Simple, “clean” ingredients are in demand. Short, clear claims make relevant benefits visible to customers. International cuisines, spices and flavors from all over the world are combined with regional ingredients to create a variety of tastes.

Dry marinades impress with their attractive flavors, ease of use and flexible composition. Different marinades for a wide range of applications can be created from just one base. Compared to liquid marinades, dry marinades also save money during transportation and storage. With their countless application possibilities, they can not only be used to marinate meat for barbecueing, but also to make curries, ragouts and other ready meals. The Masala Orange flavor presented at IFFA is perfect for preparing meat, for ready meals and as a sauce base.

Convenience is changing
The market for ready meals and convenience food is diverse. The image of convenience food as a vitamin- and nutrient-poor choice with unhealthy fats and additives as well as too much salt and calories is no longer up to date. Convenience is changing in line with nutritional trends and consumer needs.

Creating convenience food with NovaTaste
NovaTaste is the right place for anyone who produces convenience food and ready meals. NovaTaste offers everything for the perfect taste, optimum functionality and texture as well as special technologies for the production of ready meals in all variations. The NovaTaste experts support customers right from the product development stage, from the idea to the finished end product.

In cooperation with VEMAG, NovaTaste presents plant-based snack balls with tasty fillings and creative dips.

All signs point to poultry
Nutritious, high in protein, low in fat and inexpensive - poultry meat meets many of today's demands. Chicken, turkey and co. have a lot of potential that is worth focusing on now. Anyone who offers premium meat and observes animal welfare standards, naturalness and freshness and also avoids using drugs such as hormones and antibiotics when farming the animals is on a promising path.

A huge variety today
From ham to bratwurst and sausages to salami, there are now numerous specialties that promise light enjoyment with poultry meat. Burgers and balls are always well received, and snack products such as bites and toppings, such as fillet strips on salads, are also on the rise.

When juicy poultry ham not only tastes great but also stands out visually, it's thanks to Deco Quick® spice coatings. Even when sliced, each individual slice is perfectly coated and delights the palate and eyes with everything from classic spices and herbs to creative flavors such as jalapeño.

Multi-purpose cultures
One of the most important goals for the food industry is to produce safe food, maintain good taste over a long period of time and avoid food waste. This is why food cultures are also playing an increasingly important role in non-fermented foods.

Fresh bio protection for improved safety
This method is based on the protective function of the desired and therefore “good” bacteria. Food cultures have a competitive advantage and thus suppress undesirable spoilage bacteria and pathogenic germs, not only for Frankfurters or fresh minced meat products such as salsiccia fresca, merguez, bratwurst or cevapcici. The well thought-out use of the right cultures also helps in the production of sliced products, ready-to-eat fish products as well as salads, dips and spreads.
BITEC® B SAFE KNACK stands for food safety and better taste for small-caliber cooked sausages - even over a longer period of time. BITEC® B SAFE KNACK provides effective protection against the growth of Listeria monocytogenes and can be used as a natural clean label solution for a wide range of applications.

BITEC COTTO® - patented technology for nitrite replacement
With the new patented BITEC COTTO® technology, cooked like cured meats and cooked sausage products can now be produced entirely without the addition of nitrite or nitrate. Nevertheless, the end product still has the characteristic sensory properties, full curing aroma and typical, attractive appearance of cured products. The innovative BITEC COTTO® not only achieves very good results for a wide range of calibers and products, it also follows current food trends and the increasingly important positive health aspect.