For microwave, oven & co.
Hectic days and stressful everyday life - anyone who wants or needs to prepare meals quickly likes to reach for ready meals that can be heated fast in the microwave, oven or pot. Even if the focus is on saving time, consumers keep an eye on the ingredients list, as health-related information on the packaging influences the buying decision. Simple, “clean” ingredients are in demand. Short, clear claims make relevant benefits visible to customers. International cuisines, spices and flavors from all over the world are combined with regional ingredients to create a variety of tastes.

Dry marinades impress with their attractive flavors, ease of use and flexible composition. Different marinades for a wide range of applications can be created from just one base. Compared to liquid marinades, dry marinades also save money during transportation and storage. With their countless application possibilities, they can not only be used to marinate meat for barbecueing, but also to make curries, ragouts and other ready meals. The Masala Orange flavor presented at IFFA is perfect for preparing meat, for ready meals and as a sauce base.