Founded in 2021 in the heart of the UAE, ASL began with a simple yet powerful mission: to craft statement-making fragrances using only the highest quality ingredients. What started as a boutique fragrance concept has evolved into a curated experience that blends personal care and air care with elegance and intention.

At ASL, every scent tells a story—radical, addictive, and unforgettable. From perfumes and hair mists to fragrance oils, candles, diffusers, and air fresheners, our collection is designed to elevate both self-care rituals and living spaces.

Each creation is handcrafted with precision, centered around a hero ingredient, allowing you to enjoy the luxury of its essence in a single, memorable whiff.

Introduced in 2023, the Rimal Collection is a tribute to the captivating beauty of the desert - where golden dunes, stillness, and mystery inspire a world of fragrance. Derived from the Arabic word “Rimal” meaning “sands,” the brand captures the essence of warmth, depth, and sophistication.

The Rimal Collection focuses on deep, long-lasting fragrances that combine woody notes, leather, oud, musk, and spices. These perfumes are formulated to reflect the region’s identity, while appealing to modern tastes through a refined and balanced composition. Celebrating the exquisite strength and timeless allure of gemstones, they are nothing short of a masterpiece, to evoke each precious stone's distinct aura, color, and energy.

Launched in 2022, Flower Scents is a fragrance brand born from the timeless beauty of flowers - their elegance, their symbolism, and their ability to evoke pure emotion.

Inspired by nature’s most delicate creations, every perfume under Flower Scents is a poetic interpretation of floral identity.

Meticulously crafted with high-grade ingredients and masterful balance, Flower Scents brings you fragrances that are soft yet powerful, delicate yet enduring. From radiant garden florals to rich oriental blooms, Flower Scents offers a collection that is feminine, fresh, and gracefully bold.

Established in 2023, Serenity is a fragrance brand that embodies calmness, clarity, and modern refinement. Inspired by moments of stillness and emotional balance, the Serenity line is crafted for individuals who seek elegance through simplicity.

Each scent in the collection features soft, comforting accords - blending delicate florals, airy musks, gentle woods, and clean, radiant notes. The compositions are designed to soothe the senses while maintaining a lasting, graceful presence.

An architectural fragrance experience inspired byArabian heritage.
The Liwan collection draws its essence from the timeless beauty of traditional
Arab spaces, where light meets structure, and form meets soul. Each bottle echoes
the columns of the liwān, its ribbed glass standing tall like carved pillars.The center opening —
a clear space framed in elegance — invites you in. With every scent,
Liwan offers not just perfume, but presence. A moment of culture, design, and distinction.