About IFFA

IFFA is the leading international trade fair for processing, packaging and sales in the meat industry. It has been the international platform for the meat-processing industry and the world’s foremost forum for investment decisions since 1949. Thanks to the great depth and breadth of the range of products on show, as well as the exceptionally large number of international exhibitors and visitors, IFFA gives a convincing demonstration of its outstanding position in the sector every three years.

In 2007, 61,478 trade visitors from around 100 countries came to Frankfurt to see the range of products and services offered by 913 exhibitors. The proportion of foreign trade visitors was 46 percent. In other words, almost one in two IFFA visitors came from outside Germany.

Marketing data

A quick look at the figures will show you who are the main exhibitors at IFFA and their overall levels of satisfaction. All data is based on market research outsourced by Messe Frankfurt for IFFA 2007.

The PDF-file contains details on the following topics:

• Origin of Non-German visitors by regions
• Origin of visitors by industrial sector
• Area of responsibility of visitors within their company
• Occupational status
• Visitors’ influence on purchasing and procurement decisions
• Visitors’ main objectives
• Overall evaluation of visitors
• Overall evaluation of exhibitors
• Exhibitors Top Ten – by rented space (sqm)
• Advertising and marketing measures