Meat Vision Conference

Organiser: Messe Frankfurt in cooperation with ‘afz – allgemeine fleischer zeitung’ and ‘Fleischwirtschaft’, magazines for the butchers’ trade and the German Institute of Food Technologies (DIL)
Date: 10 + 11 May 2011
Location: Hall 8.1, Room ‘Symmetrie’

The IFFA Meat Vision Conference rounds off your visit to the fair and provides the latest information about trends and tomorrow’s markets.

Programme 10 May 2010 10.00 to 13.00 hrs

Meat markets of the world – an analysis of surplus and deficit regions in times of economic crisis

In the light of the growing global population and rising buying power in many developing and emerging nations, analysts expect global meat production to continue to grow dynamically, although different growth rates are expected for each type of meat. Forecasts show that, by 2018, poultry meat production will have overtaken that of pork.
Five authorities on the world’s major meat centres, Europe, Russia, Asia, Australia, North and South America, will be highlighting goods flows, discussing the advantages and disadvantages of different locations, elucidating meat production costs, how they affect the competitive situation and take account of current animal and environmental protection issues, bearing in mind the worsening competitive situation.

EUROPE: Have growth strategies hit a brick wall?
Speaker: Dr. Albert Hortmann-Scholten
Chamber of Agriculture for Lower Saxony

RUSSIA: Are the production targets we have set ourselves realistic?
Speaker: Vera Belaya
Department of Agricultural Markets, Marketing and World Agricultural Trade
Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO)

ASIA: Is the dynamically emerging market delivering on its promise?
Speaker: Undersecretary Dr. Hermann Josef Schlöder
German Ministry for Food, Agriculture and Consumer Protection
Head of the Meat, Poultry and Eggs Division

AUSTRALIA: Is species-appropriate animal husbandry creating new momentum for exports?
Speaker: David Jones
Regional Manager Europe
Meat and Livestock Australia

NORTH AND SOUTH AMERICA: Are the heavyweights regaining their former dynamism?
Speaker: John Brook
Regional Director, Europe, Russia and the Middle East
United States Meat Export Federation, Brussels

Programme 11 May 2010 10.00 to 13.00 hrs

Visions for the meat products of the next decade

The day has been organised by the German Institute of Food Technologies (Deutsches Institut für Lebensmitteltechnik – DIL). The Institute is tasked with helping food industry companies to improve efficiency and enhance competitiveness. In this context, the DIL will be presenting the latest research findings for the production of meat and meat products at the Meat Vision Conference.


The science of creating innovative food from meat – the role of the DIL as a bridge between meat and meat products industry research and practice
Speaker: Dr. Volker Heinz

Using starter and protective cultures to extend the shelf-life of fresh sausages and innovative starter cultures to exploit new potential
Speaker: PD Dr. Christian Hertel

Innovation resulting from high pressure, shock waves and pulsed fields  - the use of new technologies to optimise quality and extend the shelf-life of fresh and prepared meat
Speaker: Prof. Stefan Töpfl

New European regulations on additives:
- What’s new?
- What’s important for cross-border marketing?
- What special features affect the German market?
Speaker: Dr. Markus Grube

Using alginate / calcium systems to improve efficiency in everyday meat product manufacturing – the latest findings and examples
Speaker:  Dieter Albers

Using robots in the industrial production of meat and meat products to increase productivity and improve hygiene – success models and perspectives
Speaker: Dr. Knut Franke