Complementary programme IFFA 2010

IFFA Meat Vision Conference

10 – 11 May 2010
Hall 8.1, Room: Symmetrie 2 + 3

The IFFA Meat Vision Conference offers an appropriate conclusion for your visit to the trade fair, and provides the latest information about trends in the sector and about the future of the markets.

The programme on 10 May, which Messe Frankfurt is organising in collaboration with the trade magazines "afz – allgemeine fleischer zeitung" and "Fleischwirtschaft", will focus on "The meat markets of the world – an analysis of the surplus and deficit regions in times of economic crisis". The second day of the Meat Vision Conference is being organised by the German Institute of Food Technologies (Deutsches Institut für Lebensmitteltechnik – DIL) under the heading of "Visions for meat products in the coming decade".
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Competitions organised by the German Butchers' Association (Deutscher Fleischer-Verband - DFV)

8 – 13 May 2010
Hall 6.1, Stand D90

Every day, in the area set up by the German Butchers' Association (DFV) in Hall 6.1, engaging quality competitions will be held. Traditionally these competitions have been well supported by large numbers of butchery firms both from within Germany and from outside.

• New this year: European Platter, Finger Food and Party Service Competition
  Sunday, 9 May; 11:00 a.m.
  The DFV (German Butchers' Association) is organising the European Platter, Finger Food and Party Service Competition in collaboration with the International Association of Master Butchers. It reflects an important trend towards convenience products in party-service catering. We have seen many creative and original innovations in this area in previous years. This competition is therefore expected to produce some especially unusual and imaginative results.
  
  
• A Presentation of Skills in the Butchering and Meat-preparation Trades:
  1st International Front Cooking Competition
  Sunday, 9 May; 1:00 p.m.
  Front cooking is becoming more and more established as an interesting way in which to present butchering and meat-processing skills both in shop work and in party-service catering. This competition showcases publicly and in an impressive way, the creativity, inventiveness and high levels of achievement in the butchering and meat-preparation trades.
  
  
• International Test of Strength: Sausage Quality Competition
  Monday, 10 May; 10:00 a.m.
  This international test of quality in sausages will demonstrate to a broad trade public the variety and high quality of international artisan sausage manufacture. The products will be judged in the categories Rohwurst (dry-cured sausage), Brühwurst (boiled sausage), Kochwurst (prepared with cooked meats) and a category for other ready-to-eat products.
  
  
• Artisan Traditions in the International Quality Competition for Cured and Cooked Ham
  Thursday, 11 May; 10:00 a.m.
  At the international quality competition for cured and cooked ham, international butchers will showcase high-grade products made using traditional artisan methods. The competition is open to dry-cured and cooked ham products.
  
  
• "Trainee butchers show off their skills": competition run by the German Butchers' Association for students at vocational colleges.
  Wednesday 12 May
  By pitting the skills of one vocational school class against another, the German Butchers' Association seeks to support the artisan butchers of tomorrow – trainee butchers and meat sales staff – in their initial and advanced professional training, and inspire them to achieve great things in their chosen profession.
  
  
• The Best of the Best: Grand Prix of the best sausages – International Quality Competition for Bratwurst, Boiled, Dry-cured and Cooked-meat Sausages
  Thursday, 13 May; 10:00 a.m.
  The international quality competition for bratwurst, boiled, dry-cured and cooked-meat sausage is dedicated to this renowned tradition for artisan meat processing and participants will give testament to the enormous variety and high standards of quality in the extensive field of sausage products.
  
  
• Taking its place alongside the international product competitions, the international competition for the young butchers' achievement award is yet another IFFA highlight. Europe's best young talents from various artisanal disciplines in the meat industry will come together at this event. The participants have already qualified in national performance competitions and will be demonstrating their skills on the opening Saturday in the competition area set up by the DFV (German Butcher's Association).

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Special Show: "Trends in the Butcher's Shop"

8 – 13 May 2010
Hall 6.1, Stand D70, D50

Ambience and appealing product presentation are crucially important factors influencing the financial success of a butcher's shop. This special show will demonstrate the latest trends and opportunities. Come and see for yourself the factors that influence successful sales and the opportunities that exist to get your business noticed. A well designed and fitted shop will highlight the advantages of your business. By participating in the prize-draw for artisan butchers, you could win a professional consultation on your shop window design.

Special Show: "Robotik-Pack-Line"

8 – 13 May 2010
Hall 4.0, Stand F11

The Robotik-Pack-Line is a fully automated production line, specially designed for the food sector. It offers a synthesis of robotics and automation for complex production processes. In concrete terms, this means that sorting, portioning, verification, packaging, sealing and labelling systems all work hand in hand with the most varied sorts and kinds of industrial robot. The Robotik-Pack-Line is built up on a modular basis and can be individually configured.
The production line really comes into its own in the food industry, especially in the meat processing industry, since it guarantees safe, fast and, above all, hygienic manufacture. This is particularly important in the production and packaging of convenience foods.
A large number of companies, large corporations and small and medium sized specialist companies have collaborated to create the Robotik-Pack-Line.
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Special Show: "Specialities from the Region – by Butchers for Butchers"

8 – 13 May 2010
Hall 6.1, Stand B83, B85, B89, B91

Come and see, from the example of three selected artisan businesses, how butchers can profit from selling their own specialities via colleagues and how butchers can upgrade their assortments by including artisan-produced specialities from other regions.
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Special Show "Careers in the Meat Industry"

8 – 13 May 2010
Hall 6.1, Stand A80

Training as a butcher is an excellent basis for a professional career. This fact is, however, not always generally appreciated. As a result there are empty places on training courses for the meat industry and the sector increasingly suffers from a striking lack of new entrants. The special show "Careers in the Meat Industry", a co-operative venture between the German Butchers' Association, Messe Frankfurt and the Heyne Fleischerschule (College of Meat Processing) in Frankfurt will highlight actual careers that all started with training as a butcher. Attention will be drawn to the current jobs of former trainees, whilst at the same time highlighting the path which led to this or that career.
There are possible careers in a wide range of different areas, starting with independent master butchers to product managers working at international level in the supply industry and academic staff in universities and research institutes. The variety of the initial and further training opportunities that can follow an initial qualification as a butcher will be presented in an approachable manner and visitors will be able to get information and tips in personal discussion. In this way, the special show is aimed at both potential trainees and qualified butchers seeking further professional development opportunities.

Market Place – The Meeting Place for Butchers at IFFA 2010

8 – 13 May 2010
Hall 6.1, Stand B80

It is well worth paying a visit to the "Butchers' Market Place" – between the German Butchers' Association stand and the competition area – for it is here that you will meet colleagues and be able to exchange information as well as tips and tricks of the trade. And the German Butchers' Association will also have a stand in this area, manned by both volunteer and full-time staff.

Appearance of the Butchers' Choirs

Once again the Butchers' Choirs will provide a musical highlight on the Sunday and Thursday of IFFA.
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